Our story

We are Diaflow

We make sophisticated workflow automation accessible to everyone, regardless of technical expertise—transforming how businesses operate through intelligent, no-code solutions.

Diaflow's CEO speaking at Conviction
The team crowded around a bank of desks
Engineers gathered for a standup
A Diaflow talk on a conference stage
The team hanging out in the office lounge
The whole Diaflow team together
The team in Halloween costumes
Working through a flow on screen
A huddle in the Saigon office
A Diaflow event in an auditorium
The team visiting Google
The team at an awards night

Sponsored and backed by notable tech partners and investors

AWS
Microsoft
Google
nvidia
Insignia

Traditional automation is broken

Legacy workflow tools were designed for a simpler era — static triggers, rigid rules, and brittle connections that break at scale. As businesses grow more complex, these tools become bottlenecks instead of accelerators. We believe automation should think, adapt, and act — not just follow instructions.

Old way

Rigid, ruled based workflow

Traditional tools need manual configuration for every edge case. When things change, workflows break — and someone has to fix them.

The Diaflow way

AI agents that adapt and decide, alongside with Workflow

Our autonomous AI agents understand context, make intelligent decisions, and handle complexity that would require entire teams to manage manually.

HR TeamsFinanceOperationsBusiness AnalystRetrieves contextFinanceHR TeamsOperationsAutomation
Our journey

From vision to reality

  1. The Beginning

    Proven in the tough market

    Before Diaflow, our team builds scalable tech products for major American enterprises and proving that Vietnamese engineering talent could deliver at the highest international standards.

  2. Founded

    2023

    Diaflow is born

    Jonathan Viet Pham, Lai Pham, and Anh Doan founded Diaflow with a bold thesis: the next generation of workflow automation wouldn't just connect apps — it would think.

  3. Seed Round Investment

    2025

    Product Market Fit

    More than 10k+ active users are using Diaflow. Backed by tier-1 venture capital, we set out to build AI-native automation from the ground up.

  4. Today

    Scaling across continents

    With a global presence spanning five cities, a growing roster of enterprise customers in financial services, digital retail, and entertainment, Diaflow is redefining what automation can do.

What Drives Us

Our core values

The compass of convictions that crafts our character and vision

Security

We care about your data as we care about ours

Transparency

We operate with honesty—clear pricing, open communication.

Simplicity

Powerful automation, made easy for everyone—no coding required.

Speed

Build and deploy in minutes, not months. Efficiency is our default.

Community

We grow by listening, sharing, and building together with our users.

Innovation

We challenge convention to deliver what’s next in our platform.

Diaflow’s presence around the world

New York
Zurich
Ho Chi Minh City
Singapore

Diaflow is designed, engineered, and advised by experts from

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